Different Uniforms. Same Brotherhood. Why I Started the Brotherhood of Speed

4 hours ago

3 min read

It's been a while since I've written here. The last post went up in June, and a lot has been building in the garage since then. Before I show you what's new, I want to tell you why it exists, because this one is personal.

Where I come from

I spent more than 28 years in uniform. I have been Army, Navy, enlisted, officer, Airborne, Air Assault, active, reserve, and mostly all as part of the special operations community across 5 continents and I'm not sure how many countries.

Speed has always been part of me. I grew up with my Dad in the garage and at the track. He was racing long before I arrived on the scene. He drove everything from midgets, to stock cars to his true love which is sprint cars. He and I were even racing legends cars together until just last year.

Jason Clark and his Dad at the track with their legends cars

What deployment teaches you

Deployed, your world gets small. The people to your left and right become everything. You eat together, work brutal hours together, and trust each other with things that matter. Nobody cares where you came from or what you drive. They care whether you show up, hold the standard, and take care of the person next to you. That bond is hard to explain to anyone who hasn't lived it. And when you come home, it's the thing you miss most.

Coming home

I had been on many deployments but the thing I realized as my career drew to a close was that I didn't miss the deployments...I missed the people. I came back knowing I wanted that kind of crew in my life again: people who show up for each other without being asked.

Where I found it

I found a lot of it in the car world. At the track, where the guy in the next trailer lends you a wrench or offers a drink before you even ask. In the pits sweating your ass off on a hot Florida Saturday night at midnight still waiting to race in the feature because of a rain delay talking with friends. At cars and coffee at 7 a.m., where a guy with a GT3 and a kid with a project Civic end up talking for an hour.

Jason Clark in his racing helmet waiting to race

But it was the people around the cars that brought it all back. The car world runs on the same code I learned in uniform. Respect the machine. Respect the people. Take care of the new guy.

Different uniforms. Same brotherhood.

The Brotherhood of Speed

GO FAST LIFE started as my way to wear that lifestyle. The Brotherhood of Speed is the tribe inside it. It doesn't matter if you drive a Gallardo, a Legends car, pretending to drive your Dad's race car, a GT3, a C8, a classic muscle car, or you're still saving for the dream car. Military or civilian. Track rat or weekend cruiser. If speed moves you, you're one of us.

Two looks, one brotherhood

The collection launches in two designs, and I want to know which one you'd run:

The Patch: a shield and tab inspired by unit insignia, with the dagger for precision, checkered flags for victory and lightning bolts for raw speed. OD Green and Stars & Stripes tees and hoodies, plus hats.
The No. 11 Race Livery: red, white and blue racing stripes down the back with a No. 11 roundel. Tees in white, black and navy, hoodies in navy and black, and Richardson 112 trucker hats.

Every shirt and hoodie carries the GO FAST LIFE tach logo on the left chest. Everything is made to order.

The Patch design is inspired by U.S. military heraldry. It is not an official U.S. military insignia.

Why No. 11

In racing, your number is your identity, so we picked ours carefully. World War I ended at the 11th hour of the 11th day of the 11th month, 1918. That day became Armistice Day, and in 1954 it became Veterans Day.

Today Veterans Day is about more than one war. It's the day America thanks everyone who has served in uniform, in wartime and in peace, and the ones still serving. No. 11 is our salute to all of them. You won't find that explained on the shirt. The ones who know, know.

Founding Members

Anyone who joins in the first two weeks is a Founding Member. Use code FOUNDER15 for 15% off the Brotherhood of Speed Collection from November 11 through Thanksgiving.

Shop the Brotherhood of Speed Collection. Tag your photos with #BrotherhoodOfSpeed. I want to see what you drive and who you ride with.

Go fast. Look out for each other. Welcome to the Brotherhood.

— Jason, Founder, GO FAST LIFE