The Throttle Is Back Open.
- Jason Clark
- Jun 25
- 4 min read
Go Fast Life · Est. 2018 · St. Petersburg, FL · Service-Disabled Veteran Owned Small Business
We went quiet. We were building. Now we're back — with new energy, new drops, and a Brotherhood ready to go wide open.
⚡ Full Throttle. No Apologies. ⚡ Born from Military Brotherhood. Forged in Speed. ⚡
The Relaunch
Where We've Been — And Where We're Going
If you've been following GFL for a while, you noticed the silence. We hear you. But here's the truth about silence when it comes from someone who's served: it usually means something is being planned, assembled, and made ready. That's exactly what's been happening.
Go Fast Life is back — and we're not easing into it. New gear. New community energy. And a brand that's more focused than ever on what it was always meant to be: a lifestyle for the ones who live wide open, earn everything they drive, and never apologize for the throttle.
"This isn't fashion — it's a mindset. Created for the ones who redline their effort and never lift when things get hard."
Our Story
Born in a Garage in Buffalo. Built in a War Zone.
GFL didn't start in a boardroom. It started in the head of a kid from Buffalo, NY whose first eight years were spent in garages and at the track watching his dad race. Speed wasn't a hobby — it was the family language. The smell of fuel, the sound of an engine at redline, the ritual of being in the pits. That world got into the bloodstream early.
When a bad sprint car accident sidelined racing for a while, the family pivoted to the water — high-performance boats, Florida coastlines, sandbars with cold drinks and good people. The passion just changed its medium. Whether it was four wheels on asphalt or a hull cutting through the Gulf at speed, the feeling was the same: alive. Free. Full throttle.
Then came military service. Deployments to Iraq. Long stretches overseas where the mind drifts back home — to the racetrack, to the boat, to the crew that always showed up.
"While serving in Iraq, I often thought about being back at the racetrack or anchored on a sandbar with friends and cold drinks."
That's where Go Fast Life was born. Not as a business idea. As a reminder of what living actually feels like.
After the last deployment, with military retirement on the horizon, the decision was made: build something that captures all of it. The speed. The brotherhood. The appreciation for the finer things that only comes from having spent time in places where none of it exists. Go Fast Life launched in 2018 as a Service-Disabled Veteran-Owned Small Business out of Ft. Lauderdale, Florida.
2018
GFL Founded · Florida · SDVOSB Certified
2025 F1
US Grand Prix at COTA · Miami Grand Prix · Represented on the Grid
2026
Relaunch · New Drops · New Energy · Throttle Wide Open
BOS · Brotherhood of Speed · Community Layer Launched
Brotherhood of Speed
It Was Never Just About the Clothes.
From the beginning, Go Fast Life was about a specific kind of person. Not someone who performs wealth — someone who earns it. The ones who respect what a machine can do. Who understand that discipline and precision on the track mirrors discipline and precision in everything else. Veteran or civilian, it doesn't matter — the mindset is the same.
That's the heart of the Brotherhood of Speed. It's the community layer that's always existed underneath the brand — the people who don't need an explanation, just a time and a place. Whether they're at COTA watching lights out, on a performance boat at speed, or representing GFL on a Sunday drive — they're the reason this exists.
Born from Military Brotherhood. Forged in Speed. That's not a tagline. That's the origin story.
"Not a brand. Not a school. Not a company. The people who pushed you when you wanted to quit. That's the Brotherhood."
What's Coming
New Drops. New Energy. Same Standard.
The relaunch is live. New gear is hitting the store. Limited-run decals, fresh apparel drops, and Brotherhood of Speed patches are in the pipeline — and when they're gone, they're gone. We don't do cheap volume. Everything GFL puts out is made to mean something.
We're also heading back to the events — rallies, car shows, track days, on-the-water meetups. If you're in the Tampa Bay area and run in these circles, expect to see us. If you want to connect, collaborate, or just rep the brand where it belongs — out in the world, moving fast — reach out.
And if you've been here since the beginning: thank you for waiting. The best gear, the best community, the best version of this brand — it's all being built right now.
Full throttle. No apologies. ⚡
Join the Brotherhood
Go Wide Open.
Shop the latest drops, grab your Brotherhood gear, and become a Founding Member before the first run sells out.